Events » Breakfast Briefing with Mat Baxter
In Conversation with Mat Baxter, Chief Executive Officer, UM Australia
UM Australia (Universal McCann)
Screen Producers Australia
Mat began his career at Zenith Media, rising through the ranks to become its youngest Media Director at age 24. He later joined WPP and launched MAXUS in Sydney.
In 2004 Mat joined Naked Communications as founding partner and subsequently became Asia Pacific CEO with responsibility for its offices in Australia, New Zealand and Japan. In 2009 Mat joined MediaCom as Chief Strategy Officer and in late 2010 assumed the role of Chief Executive for UM Australia.
Under Mat’s leadership UM has been named Australia’s “Media Agency of the Year” for a record 4 successive years. In April 2014 UM Australia was named “Global Media Agency of the Year” at the prestigious Festival of Media Global Awards in Rome, Italy – the first Australian agency ever to receive the honour.
Matthew Deaner is our Executive Director. Matthew sits across all aspects of Screen Producers Australia's advocacy work, industrial negotiations, events and operational issues. He also works closely with our Council to set the strategic direction of the organisation as well as identify and execute new business development opportunities.