Events » Distribution and Marketing: How does the money flow? (MLB)

Don't miss our last Business Class for 2014!

Acquiring a distributor or sales agent for your film or television project is a cause for celebration. But how much do you really know about the costs involved in marketing to audiences? And why doesn't a hit always result in a substantial profit margin?

Projects are sold to distributors, sales agents, networks or online platforms and money is made through box office tickets, television sales and other ancillary markets but doesn't go directly to the producer. So who receives that money first and why do they receive it before the producer?

What are the current trends distributors are seeing, what impact does social media have on marketing campaigns and how are old and new forms of advertising being managed? Whether you're just about to get your first project up or have a few under your belt, this Business Class will give you an opportunity to ask questions directly to Madman Entertainment (Melbourne) and eOne Films Australia (formerly Hopscotch) (Sydney) to find out what you can expect from your sales agent or distributor and help you make informed decisions on your next deal.

Screenrights will also be presenting information on their new disbursement administration service for the Australian screen production industry and will give an overview of their organisation.

Screen Australia will present insight into how financing arrangements affect the flow of money to producers and some trends they are seeing in the recoupment and disbursement of receipts.

Wednesday, 24 September 2014
1.00pm - 4.00pm
Holding Redlich
Level 8
555 Bourke Street
Melbourne VIC 3000

Members: $90 | Special Guilds : $120 | Non-Members: $150

To access the Special Guilds rate you must be a financial member of: AWG, ADG, AIMIA, MEAA. You will be contact and asked to provide evidence of your membership.

Cancellation Policy: Refunds are given for any cancellations made up to 48hrs prior to the Business Class, and are subject to a 25% administration fee. Refunds are not given after this period.

Please note that we do not accept AMEX.


Executive Director – Sharmill Films & Co-Managing Partner of Cinema Nova, Carlton, & formerly, Executive Director of the Longford cinema for 17 years.

Natalie currently holds Board positions with NACO, the VCA School of Film and TV, she is a member of of AIDA (the Australian Independent Distributors Association) and is a former Board Member of Film Victoria and current member of SPAA. She has also been a board member of ACMI.

Natalie worked as Publicity Director of the Melbourne Film Festival for 16 years.

Natalie is a recipient of the AO for services to the Film Industry and of theChevalier dans L’Ordre des Arts et des Lettres from the French Government in March 2003 for her services to the promotion of French culture in Australia.

The Natalie Miller Fellowship was established by a Melbourne committee of women to provide an annual grant to potential talent, to encourage leadership and to help profile women in the corporate film industry.

Natalie has been involved in the Australian film industry since its renaissance in the 1970s and has spent years encouraging and giving time to young filmmakers.

Recent film acquisitions by Sharmill Films include the Palme d’Or prize winner from the Cannes Film Festival Winter Sleep, Force Majeure and London Road. Sharmill Films is the leading distributor of alternate content in Australia, screening the Met Opera: Captured Live in HD and London’s National Theatre Live and theBolshoi Ballet of Moscow in cinemas concurrently with the international seasons.

Shana Levine is currently a senior lawyer at Screen Australia managing the contracting for a wide variety of projects.

Prior to that she joined Instinct Entertainment as one of its directors in 1999 and has produced feature films including Charlie & Boots, Till Human Voices Wake Us and Strange Bedfellows. She also co-produced the ABC documentary "For The Defence."

Before joining Instinct, Shana practiced at a Melbourne based law firm, as an associate, specialising in entertainment law.  In this capacity, Shana was invited as a guest speaker for a variety of industry events and courses and represented many of Australia’s leading independent film and television producers, directors, distributors and financiers in a wide variety of projects.  Shana holds Bachelor of Economics and Bachelor of Law degrees from Monash University in Victoria, Australia.

While still at University, Shana was awarded a one-year scholarship to U.C.L.A, where she studied Entertainment Law and Management of the Hollywood Studio System with Peter Guber (then head of Columbia/Tri Star). She also interned in the publicity department of the 24 hour entertainment channel, E! Entertainment Television.

Dan Pearce has 20 years experience in the media and entertainment sector, and has acted for clients including producers of programs and online content, broadcasters, distributors, aggregators, publishers and talent.

Examples of projects in which Dan has advised clients include:

Film – Not Suitable For Children, Oranges and Sunshine, My Year Without Sex, Balibo, Beautiful Kate, The Wannabes, Siam Sunset, Napoleon, Brilliant Lies
Television – Miss Fisher’s Murder Mysteries, Cloudstreet, Underbelly, East of Everything, Satisfaction, Bondi Rescue, SeaChange

Bachelor of Laws - University of Adelaide
Bachelor of Economics (Accounting major) - University of Adelaide
Graduate Diploma in Legal Practice - University of South Australia

Former Councillor, Screen Producers Australia
Member of the Intellectual Property Society of Australia and New Zealand

Bernadette Rheinberger has been working in the film and television sales and marketing industry for over 20 years, heading up the Recoupment and Disbursement at Screen Australia over the last six years.

Bernadette is responsible for ensuring Screen Australia receives the maximum return on its investments by providing advice on deals, ROIs, market and sales trends both internally for management and for the industry. As the unit manager, Bernadette tracks financial reporting and sales activity, verifying the correct revenues are being returned to all investors per the terms of the recoupment waterfall. Bernadette exercises Screen Australia’s right of approval over sales of Screen Australia funded projects in major territories.

Bernadette was a key player in setting up the Screen Australia’s Disbursement Administration Service which she now oversees, that disburses returns to investors on behalf of producers.

Prior to Screen Australia Bernadette spent eight years as a Recoupment Analyst with the Film Finance Corporation (FFC) and for five years before that was Operations Manager for Beyond Distribution, the television sales division of Beyond International, one of Australia’s major TV production and distribution companies.

Current Board member: Funtastic Ltd, Melbourne International Film Festival (MIFF), Aust. Home Entertainment Distributors Association (AHEDA) & VP – Aust Independent Distributors Ass (AIDA). Executive Produced films Balibo, Save Your Legs, The Turning & The Hunter.

Madman is a leading independent distribution and rights management company for film and television with offices in Melbourne & Auckland. An integrated business structure established on four key commercial pillars: Theatrical Distribution, Physical Media (DVD & Blu Ray), Digital and Ancillary sales.

Emma is the Head of Member Services at Screenrights and oversees the distribution of more than $30million each year in royalties to rightsholders in film and television around the world. She has 12 years experience in rights management and an in-depth knowledge of secondary royalty collection from the network of organisations like Screenrights predominantly based in Europe and North America. Emma is also charged with exploring a range of diversified services for Screenrights' members and is excited to launch the new Disbursement Service at the Business Class.