Media Release

Screen Producers Australia (SPA) has announced the appointment of Samantha Turi as Director of Commercial, further strengthening the organisation’s capability to support producers navigating increasingly complex commercial, financing and rights environments across the global screen industry.

Samantha joins SPA from Matchbox Pictures, where she most recently served as Director of Business & Legal Affairs. During her 12 years in the Australian television production industry, Samantha has served in a range of senior commercial roles, advising on rights negotiations and deal structuring across premium scripted and unscripted productions. Prior to Matchbox Pictures, Samantha held business affairs and legal positions at Playmaker Media and FremantleMedia Australia, building extensive experience in contract negotiation, intellectual property frameworks and commercial risk management.

In her new role, Samantha will lead SPA’s work in commercial advocacy and member support, providing strategic guidance on commercial deal-making, regulatory considerations and emerging industry trends. She will work closely with producers, commissioners, financiers and government stakeholders to strengthen commercial outcomes for Australian production businesses.

SPA CEO Matthew Deaner said Samantha’s appointment comes at a pivotal time as producers respond to shifting global commissioning models and increasing market consolidation.

“Samantha brings deep commercial expertise and a strong understanding of the practical business realities facing Australian producers,” Mr Deaner said. “Her experience advising on complex production agreements and rights arrangements will enhance SPA’s capacity to support members in building sustainable businesses and accessing new opportunities in the international marketplace.”

Samantha said she is looking forward to contributing to initiatives that strengthen the commercial environment for independent producers.

“Australian producers are operating in a rapidly evolving global market, and strong commercial frameworks are essential to long-term sustainability,” Ms Turi said. “I’m excited to join SPA and work strategically and collaboratively with members to support progressive deal-making and future growth across the industry.”

Samantha’s appointment reflects SPA’s ongoing focus on delivering practical member value and advocating for policy and market settings that enable Australian screen businesses to thrive both locally and internationally.

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