Pitch On Demand

A premium online initiative to fast-track opportunities for Australia’s finest content producers to pitch authentic, meaningful, and imaginative projects directly to key commissioning executives.

Now in its fourth iteration, Pitch On Demand was designed as a streamlined approach to pitching and has been a welcome opportunity for producers seeking to fast-track their projects.

The accessible format allows commissioning executives to provide a detailed brief on gaps in their slates, sharing valuable details with attendees keen to take advantage of the potentially game-changing opportunities.

Program Inclusions

In 2025, SPA is excited to announce the return of three premium content commissioners, Apple TV+, the Foxtel Group and Shudder for this year's iteration of Pitch On Demand.

All three premium content commissioners will provide briefs on the types of projects that fit their current slate via 30-minute webinars. Following this, SPA members with relevant original projects can submit one pitch per commissioner via the submission portal. 

SPA will then facilitate pitch meetings between shortlisted applicants and key decision makers from each content commissioner.

Once again, SPA is hopeful that opportunities provided by Pitch On Demand will result in Australian screen businesses securing vital funding for prospective projects.

With its tailored and targeted approach, Pitch On Demand  will fast-track opportunities for this year's premium content commissioners to source authentic, impactful and meaningful local content with universal appeal and build a new pipeline of content from the Australian market. 

Eligibility Criteria

Commissioner Brief webinars are open to all Australian screen professionals. Registration is required for each webinar.

Pitch On Demand submissions are open to current SPA members. If you are not a SPA member but would like to participate, find out more about our membership options here.

Submissions must fit the Commissioner Brief or will be considered ineligible.

Applicants may be an individual or a company.

Projects submitted must be market-ready and have sufficiently developed project materials to share if selected to proceed to the pitch meeting. 

Evidence of chain of title may also be requested for selected projects. 

See full Terms & Conditions here.

Key Dates

• 13 August: Program launch 
• 25 August: Foxtel Group briefing webinar (10:00 - 10:30am AEST) 
• 26 August: Shudder briefing webinar  (10:00 - 10:30am AEST) 
• 27 August: Apple TV+ briefing webinar  (10:00 - 10:30am AEST) 
• 27 August at 12:00pm AEST: Submission portal opens 
• 24 September at 11:59pm AEST: Submission portal closes 
• 25 September – 16 October: Assess and select successful applicants 
• 22 October: Successful submissions notified 
• 22 October: Unsuccessful submissions notified 
• 27-31 October: Pitch meetings held virtually 
• 31 October: End of program 

Assessment Criteria

Applications for Pitch On Demand open after the final Commissioner Brief on 27 August 2025 at 12:00pm AEST.

For your application, you will need to attach a one-page pitch document for a project that meets the commissioner's brief provided.

You will also be asked for personal contact information and a biography (max 300 words), so please have this ready before you start the application.

Pitch Document Format:

Pitch documents must be a maximum of one A4 page with a font size of at least 11-point.

Your one page pitch document should include all of the following information:

• Project Title    
• Format  
• Duration (e.g. 6 x 1hour) 
• Genre (e.g. comedy) 
• Producer name and contact details  
• Logline (Maximum 90 words)  
• One paragraph synopsis (Maximum 300 words)   
• Project status, including key attachments and committed finance or marketplace attachments  
• Proposed budget 

Please save your PDF using this naming convention: COMMISSIONER ORG_PROJECT TITLE_APPLICANT NAME

All applications must be submitted via the submission portal by 24 September 2025, 11.59pm AEST.

Each SPA member may submit one application per brief to the Pitch On Demand initiative. 

Commissioner Briefs

Associated Costs

To submit, you must also hold a current SPA Membership. The cost of a SPA Associate Membership is $275 inc. GST. Further details on SPA Membership options are available here.